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Science in Public’s services
Science communication makeover More information below on each of these below. You may wish to know how much our services cost Science communication makeover We review your current science communication plans.
Media and presentation training We organise one or two day courses specifically designed
for scientists. Media releasesNot getting the media coverage your
science deserves? We’ll take on the process of researching, writing, video
news releases, approvals, media training, talking points, distribution in
Australia and overseas, promotion and staging. You just do the interviews!
We’re happy to share our knowledge of the science communication game. If you’re struggling with this component of your job, we’re happy to act as a sounding board and offer ideas and contacts. An hourly rate of $180 applies, or we can negotiate a monthly retainer. Have a Nobel Laureate or science luminary visiting Australia? We can put together public events or media programs to bring your message and your visitor to the people. Speakers at our conferences have appeared on The Panel, Denton, 7.30 Report, Business Sunday, The Today Show and leading radio programs. Working with interstate colleagues, we can deliver publicity programs anywhere in Australia. Our core business is developing and implementing comprehensive plans to help science and technology organisations communicate with stakeholders and the public. It usually involves some or all of the following steps: 1. Story discoveryWhat ideas do you want to disseminate? What stories of science, technology and innovation will give audiences a sense of your key message(s)? Most science organisations are laden with great science stories. 2. Research and writingFirst, flesh out stories, source backgrounds, photos, graphics and videos to illustrate information. Next, choose the best delivery method: media, public meetings, special events, parliamentary briefings, etc. 3. Developing the talentIdentify people in your organisation who are adept speakers and train them to do it better and to wider audiences – public, media, politicians, etc. Media training is an important component for developing this talent. We offer five minute briefings to a two day course. 4. Quality controlEdit and review stories and support information. Reporting back to the scientist(s), we will pursue accuracy and will not publish stories until this component is satisfied. We believe scientific credibility is painstakingly built and shouldn't be risked for publicity. 5. Event managementWe arrange public talks, press conferences, parliamentary briefings, industry briefings, etc. Whatever is needed to get your message to target audiences. 6. Pitching the storiesThe mysterious process by which stories find their way into the media: issuing media releases; building relationships with key journalists; servicing the demand for information generated stories. We can deliver stories to any media organisation in the world – for a price. Recent releases have been sent to diverse groups including:
Through consistent monitoring and reviews we continue to follow and refine your exposure and results. To encourage the highest standards of and integrity in media coverage, we ensure all materials, including original media releases and interviews, meet your and our satisfaction. |
General
enquiries: please contact the people and organisations mentioned in our media
releases |